The holidays are coming, which means candle makers need to be prepared. For the candle industry, Christmas is one of the busiest times of the year. In fact, about 35% of all sales happen during the holiday season. So, if you have a candle-making business, you should prepare for an increase in customers.
More than simply selling candles to your customers, you should also ensure that each candle is of excellent quality. By following the tips below, you can make the most of holiday sales and become a brand that your customers will trust for years to come.
1. Inspect Your Supplies
The first step is to take inventory of your supplies and make sure you have enough to meet the demand. This includes wax such as soy, coconut, or beeswax, wicks such as CD Wicks, LX Wicks, Eco Wicks, Wood Wicks, and many more, fragrance oils, and other materials. If you run out of any supplies, it could put a damper on your holiday sales.
To make sure you don't fall behind, order early and plan for additional orders throughout the season. Make it a priority to keep everyday products fully stocked year-round; this will become especially important during the holidays when people are doing more gift shopping.
2. Create a Production Schedule
Next, you need to create a production schedule and make sure you have enough candles ready to sell. This is especially important if you plan on selling candles online. Many customers wait until the last minute to buy holiday gifts, so you need to be prepared.
3. Test Your Fragrances
If you plan on offering new fragrances for the holiday season, make sure to test them out first. You don’t want to end up with a batch of candles that don’t turn out the way you anticipated. Try out the fragrances yourself and get feedback from friends and family members before selling them to customers.
Many companies will offer fragrance samples of their best sellers or seasonal scents. This might be a good option for you, especially if you’re just starting out. That way, you can test the fragrances and see which ones are popular before investing in larger quantities.
4. Package Your Candles Properly
When packaging your candles, be sure to use quality materials. This includes using heat-resistant bags or boxes and labels that won’t fade. You want your customers to be impressed when they receive their candles, not disappointed. A personal touch can also go a long way! Consider including a personalized thank you note.
5. Promote Your Candles
Make sure people know about your candles by promoting them on social media, your website, and through word-of-mouth. You can also create holiday-themed marketing materials such as flyers, posters, and postcards. And don’t forget to include a call-to-action so people know how to buy your candles.
High-Quality Candles with Materials from Northwood Distributing
The most important tip is to make sure your candles are high-quality. This includes using the right wax, wicks, and fragrance oils.
Follow the tips above and stock up on supplies you need from Northwood Distributing to get your candle-making business ready for the holiday season. We offer a wide range of quality fragrance oils, wax, wicks, and other materials at wholesale prices. Plus, we have the ability to ship products to you quickly, regardless of the season.
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